Growth Investing – Invest in Tomorrow's Winners

Growth investing is a strategy that focuses on companies whose revenue and earnings grow faster than average. The goal is to benefit from strong growth and its reflection in the share price over the long term.

Growth companies often operate in expanding markets, develop new innovations, or are technological leaders in their field.


What does growth investing mean?

A growth investor looks for companies with:

  • Strong and accelerating revenue growth
  • Expanding markets and a scalable business model
  • Competitive advantage or technological lead
  • Opportunity to grow market share

These companies often invest heavily in growth, which can temporarily weaken profitability.


High valuation – justified or a risk?

Growth companies are often priced at high valuation multiples such as a high P/E or EV/EBITDA. The market pays for future growth upfront.

This means that:

  • Growth must continue in line with expectations
  • Even small disappointments can cause sharp price moves
  • Volatility is often above average

Key metrics for growth investors

Revenue growth

Consistent and strong growth over multiple years is an important indicator of business momentum.

Earnings and margin development

Over the long term, growth must also show up in profitability. A scalable business improves margins over time.

Total addressable market (TAM)

How large a market does the company have an opportunity to capture? The larger the potential market, the more room for growth.

Competitive advantage

Technology, brand, network effects or cost advantage can form a sustainable competitive edge.


Advantages of growth investing

  • Opportunity for significant appreciation
  • Benefit from structural megatrends
  • High long-term return potential

Risks of growth investing

  • High valuation increases downside potential
  • A growth slowdown can collapse the share price
  • Sector competition can intensify quickly
  • Rising interest rates weaken growth stock valuations

Growth vs. value – opposites or complements?

Growth and value investing are often seen as opposites, but in practice many investors combine both.

A portfolio can include:

  • Stable value stocks to balance risk
  • High-growth companies to add return potential

See also value investing and growth companies.


Patience is key

Growth investing requires patience. Short-term price swings can be large, but the long-term development of the business determines the outcome.

It is important to monitor:

  • Continuity of growth
  • Execution of strategy
  • Management's ability to scale the business

Growth investing in practice

You can build your own growth portfolio by selecting rapidly growing companies from different sectors and geographies.

Diversification is important, as not all growth companies succeed. A few exceptionally strong performers can, however, account for a large portion of total return.